The Foremost Creations from Sony Ericsson
The history of Sony Ericsson started in October 2001, when the Japanese company Sony and the Swedish corporation Ericsson decided to collaborate for the design and production of cellulars. The company has its headquarters in Sweden and London, UK. The company has its research and development teams in Sweden, China, Japan, the US, Germany, Pakistan, India, and Great Britain.
PThe reason stated for this venture was to combine the consumer electronics expertise from Sony with the technological leadership in the communications sector from Ericsson. As a result both companies stopped producing separate brands for their own mobile phones. Due to their policy and seriousness, by 2008, the company had turned into the fifth largest manufacturer of cell phones in the world. Sony Ericsson comes after companies like Motorola, LG, Nokia and Samsung. The fame, the popularity and therefore the sales gradually increased with the launch of the Cyber-shot and Walkman mobile phone series.
Among the numerous Sony Ericsson’s products, we ought to count wireless voice devices, hi-tech accessories, mpbile music systems and many others besides phones alone. The company’s total profit of the overall sales reached the impressive figure of 73 million Euro in 2008. In July 2008, Sony Ericsson had 9,400 employees lead by Nelson Mozol (President), Anders Runevad (EVP) and Carl-Henric Svanberg (Chairman). Sony corporation has 50% of the company with the other half belonging to Ericsson AB.
As we’ve already said, Sony Ericsson started being incredibly successful with Walkman and cyber-shot. In 2005, on March 1, the company came up with the K750i incorporating a 2 megapixel camera and its platform mate the W800i, which were the first Walkman cell phones ever produced. The great feature about this phone was the possibility to play 30 hours of music according to the user’s will. In October 2005, P990 was launched, which made the first device relying on UIQ 3 technology. The other successful achievement that Sony Ericsson had was the Cyber-shot brand, launched in 2005 by the K750.
This was one of the most popular Sony Ericsson phones. Back then, the memory card space was very new, ensuring its success. The difference between the Cyber-shot and the Walkman stands in the quality of the media viewing and cameras which are superior in the Cyber-shot. There are five large categories of products developed by Sony Ericsson on the whole : the Walkman-branded W series music phones, the Cyber-shot branded line of phones, the BRAVIA-branded collection, the UIQ smart phones, and the Xperia range of mobile phones.
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